Bushmills Irish Whiskey is to sponsor the 2012 Irish Open, which takes place between 28 June and 1 July at Royal Portrush Golf Club.
As well as being the “official” whisky of the tournament, the eventual winner will also be granted the ‘Freedom of the Old Bushmills Distillery’, an honour that will see them granted the keys to Master Distiller Colum Egan’s private reserve.
In a press release, Egan said: “It has been 65 years since the Irish Open was contested at Royal Portrush Golf Club and I am delighted that Bushmills Irish Whiskey will be part of one of the biggest sporting events to have ever been staged on the North Coast of Ireland.
“With the success at Majors in recent years of Rory McIlroy, Darren Clarke and Graeme McDowell, we are a region that is no stranger to golfing success. These three great sportsmen represent the very best of sporting achievement.
“Like them and the famous Royal Portrush Golf Course, The Old Bushmills Distillery combines handcrafted qualities with age-old skill and we have also had our own share of international success in recent years – Bushmills 21 Year Old Single Malt Irish Whiskey was recently named ‘Best Irish Whiskey’ at the 2012 San Francisco World Spirits Competition.
“As part of our landmark sponsorship, I’m offering a unique prize for the golfer that wins the tournament. As well as offering the ‘Freedom of the Distillery’, I am also going to place a bottle containing a special blend of Bushmills Irish Whiskey in a bespoke cabinet, handmade from oak that is used in the whiskey making process. That bottle will have pride-of-place right here at the distillery and it will only ever be opened by the winner himself.”