Maker’s Mark bourbon may not be taking the US presidential election this year entirely seriously one suspects, as they push their own brand of politics â€“ The Cocktail Party!
The Kentucky bourbon makers have even roped in a couple of experienced political commentators to promote their message â€“ to put party politics aside and rally for a round of Maker’s Mark.
James Carville, a liberal Democrat, and wife Mary Matalin, a conservative Republican, are both prominent campaign advisors and commentators renowned for their unabashed partisan advocacy and have both announced their support for The Cocktail Party.
Over on the Maker’s Mark website â€“ or â€œcampaign headquartersâ€ as they call it â€“ the commentators have released a series of satirical videos with guest appearances by Bill Samuels, Jr., Chairman Emeritus of Maker’s Mark.
Samuels said in a press release: “The elections are often marked by conflict, disparagement and rhetoric and, as most aptly said by William Shakespeare, are ‘full of sound and fury, signifying nothing.’ So we thought, why not bring everyone together, regardless of politics, and create a little lighthearted and irreverent rhetoric of our own.”
Americans can join The Cocktail Party by visiting www.MakersMark.com, where they can view the tongue-in-cheek campaign videos featuring Mr. Carville, Ms. Matalin and Bill Samuels, Jr., participate in political cartoon caption-writing, download special wallpapers, and check out the recipe for the official platform cocktail as voted by consumers, The Conservative.
Additional Cocktail Party “propaganda” and “hoop-la” will be posted throughout the campaign season. Supporters can formally join The Cocktail Party, by “liking” it on Facebook (www.Facebook.com/MakersMark).