Beam Inc have signed an agreement with Central European Distribution Corporation (CEDC) to distribute their spirits in Poland.
CEDC is already one of the leading vodka producers in the world and the 5-year agreement gives it exclusive rights for high-profile brands including Jim Beam, Maker’s Mark and Teacher’s.
Beam see the deal as a chance to further strengthen their position in the Polish market, where whisky consumption has almost tripled in the last five years.
William Carey, President and CEO of CEDC, said in a press release: “We are pleased to continue our successful cooperation with Beam Inc. in Poland, which recognizes the value of CEDC’s strong sales platform in the overall brown and white spirits market in Poland.
â€œWe look forward to working further with the premium, internationally recognized brands which fit in our well-balanced portfolio of vodka, brown and white spirits and wine products.
â€œWe are looking forward to further development of Jim Beam’s consumer base in Poland and we see opportunities for this world’s number one bourbon to continue its expansion in the fast growing whisky market in Poland.”