The Edinburgh Whisky Stramash, which takes place on 26th-27th May 2012, was officially launched last week at Edinburghâ€™s historical Surgeonsâ€™ Hall.
According to the Scotland Food & Drink site, the inaugural Whisky Stramash aims to shake up the whisky industry by combining the popular spirit with unusual elements and experiences and, of course, the opportunity to sample the nationâ€™s favourite tipple.
Whisky favourites such as Dewarâ€™s, Jura and Bunnahabhain, as well as Finnieston, Isle of Mull and Arran Single Malt, have signed up to exhibit at the event, along an array of other top brands.
The event challenges the traditional â€œstuffyâ€ whisky-associated events and promises to be full of mystery, entertainment, comicality and madcap pioneering.
Enthusiasts of whisky from around the world will encounter many elements and experiences, including a concoction of molecular experiments, a murder-mystery drama, whisky cocktails and an insight into the gruesome lives of barber surgeons.