Pernod Ricard have released The Glenlivet Master Distiller’s Reserve exclusively to World Duty Free outlets in the UK before rolling out globally in the travel retail market.
Master distiller Alan Winchester was on hand to autograph bottles at the launch at Heathrow’s terminal five earlier in the week, reports DFNI online.
The new expression of the world’s number two best selling whisky is complex and rich having been matured in three different types of wood.
John Smailes of Pernod Ricard Travel Retail Europe said: “We decided to initially launch the product with World Duty Free because it is a fantastic retail partner and because the UK is the home market, with Glenlivet being produced in Scotland.
â€œIt makes sense to go with your local market first. The original travel-retail exclusive range was also launched with World Duty Free six years ago so there is a bit of historical prominence there as well.”
The RRP of the Master Distiller’s reserve will be Â£34.99.